8 August, 2018
A website design has the potential to either make or break your company’s image. The site’s aesthetics, user-friendly navigation, typography, videos, quality of information and other factors have a huge impact on the visitors. Every year, there are newer elements and styles that get introduced. And when these are implemented thoughtfully on your website, they start telling stories and explain your company. It’s not necessary that you incorporate all the elements in one go but many of them have a potential to improve the visitor’s experience or enhance the User Experience (UX).
With so many options to choose from, it can be challenging to determine the ones that are really worth considering. For this, you should hire a professional web designer to get a neat, crisp and convincing website.
In this post, let’s explore the 5 major aspects of web design that are of paramount importance.
Visual Impact or the appearance:
Create a strong and everlasting impression on the virtual visitors. Often times you may have come across websites that seem to be designed in the 90s and comparatively others which are sleek, neat, creative and adhere to modern day web design standards. Many websites fall between these two categories but then they represent two opposite ends of a spectrum. Regardless, the goal is to have updated content, newer design trends that are instantly appealing and make the visitors stay on the website longer.
Your website should convey to the people of what you do and that you are a modern day, respectful business. The moment they are on the landing page, it starts building an impression in the minds of the visitors, even before they start reading your site. Dedicate a page showcasing your work over the years, photos of employees, achievements and testimonials. All these go a long way in re-enforcing professionalism and helps to portray that you’re a thriving company.
Clarity and Easy Navigation:
This means that your visitor should be able to find what they are looking for without having to go through a maze of things. There are two types of navigation styles that are followed – Breadcrumb and Drop down menu. In breadcrumb type, upon clicking a new page, the site automatically adds the previous page to a navigation bar. The user then can toggle between the pages opened in the bar. In Drop Down style, the user can hover the cursor over the menu/tabs to be able to view the contents.
In today’s time, the user prefers websites that load at the blink of an eye and at the same time consumes a minimal amount of data. Using images of .jpg version, removing auto-play of multimedia like audio and video and white space are some ways of optimizing your websites.
In most cases, the ultimate purpose of a website is to drive visitors and increase business sales. For a website to convert the most commonly considered elements are its layout and look, user-navigation controls, content, call-to-action buttons etc. In order to create an impacting website, we suggest you look beyond these typical website traits and figure out what works for whom. Because every industry is unique and so is their target audience. One-size does not fit all, therefore, understanding the business dynamics is also equally important to design and develop a website which converts. You should hire a dedicated web designer who has the eagerness to understand your business dynamics and deliver designs that shall captivate the pulse of your target audience.